NORTH LITTLE ROCK, Ark.(KTHV) - Logos are one of the most prized symbols of a high school brand. Now, North Little Rock High School wants more control of their Charging Wildcat logo.
Collegiate and professional sports teams have been licensing their brand for years, but now Brian Brown, director of purchasing for the district, says they want to do the same.
"We wanted to protect our brand. Make sure only official marks are used. We wanted to police the commerce of items that have our protected brands on there."
Brown says they wanted to create a revenue stream that would benefit students and teachers.
The licensing will cost $200 for vendors and a 15 percent royalty on each item sold.
But the district's decision is not sitting well with many vendors like Jason Johns who sells North Little Rock merchandise.